Wednesday, 9 February 2011

Pop Up Retail Definition

If new products can come and go, why can't stores?
The trend dubbed 'Pop Up Retail' is an initiative used to generate a buzz. Usually unannounced, they quickly draw interest and attention, then disappear or morph into something else.
They are adding freshness too retail, especially in this current climate, and can also give a feel of exclusivity and surprise to consumers. 


Clare

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