What is Pop Up?

To begin with we looked at the definition of a Pop Up Shop.

A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later. These stores, while small and temporary, can build up buzz by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. They are often used by marketers for seasonal items such as Halloween Costumes, Christmas gifts, or fireworks.

The term is often applied to stores offering items of apparel, where the store is intended less to transact profitable sales than to promote demand for the goods and thereby produce profitable business at other locations, or in modes other than walk-in stores.

A few examples..

Rachel